Instagram is IMPORTANT for artists and music brands. Here’s why.
Instagram now has well over 400 million users and is growing all the time. A recent Nielsen study has shown that music is one of the biggest subjects people on the photo-sharing network post about and engage with.
Over half of the top 10 most-followed accounts on Instagram belong to musicians but it’s not just the top users who are finding succsess on the gram. Just take a look at some of the stats on the Infographic below..
So the big point here is:
INSTAGRAM USERS SPEND MORE MONEY ON MUSIC.
But How Do I Grow My Following on Instagram?
– Create great content.
Content is king. If you are in the studio, take a photo or record a video showing your fans how you work. If you are playing a gig, take a shot backstage or even a selfie with the crowd. Your photos do not have to be perfect, they need to be real. Give fans an authentic, behind-the-scenes view of what you do and make sure you are uploading content reguarly. Be sure to also take advantage of the ‘Instagram stories’ feature to document your everyday life and get closer to your fans.
Stuck for content ideas? Why not create some ‘quote images’ using lyrics from your songs. (Try Canva for creating great quote images on the fly) or even re-post (with credit) photos your fans have taken at shows. Alternativly, try creating some content around the artists you love and show your followers what inspires you.
– Post previews of your music directly to Instagram
Create some simple video content for your own music and post it to Instagram. If you are not a video editor yourself, check out SOUNDS where you can simply post music to Instagram or find an editor on Fiverr to make the content for you.
– ENGAGE with your fans
Check out what your fans are posting on Instagram, join the conversation with comments and ‘like’ their content. The more you talk to your fans, the better relationship you will build and the more records / tickets you will sell!
You can also try to follow some relevant accounts then unfollow the people who don’t follow you back a few weeks later using a tool like Crowdfire.
– Schedule your content in advance
Being too busy is not an excuse for not posting good content on Instagram. Tools like Buffer and Later allow you to schedule social media posts in advance. Use them to plan your content and post like a pro.
Whatever you do, if you are an artist and want to grow your fanbase, be sure to include Instagram in your marketing or you will be missing out on a HUGE opportunity.
Check out the Soundplate Records Instagram page by clicking here.
For more on the Neilson report, including more Infographics click here.
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